Mitch O’Farrell for Los Angeles City Council

Robert Kaplan Company was retained by Independent Expenditure Committees to raise funds, develop a targeted list of voters and design all the direct mail pieces for the election and re-election campaigns of Los Angeles City Councilmember Mitch O’Farrell.

Former City Council staffer Mitch O’Farrell ran to replace his boss, Councilmember Eric Garcetti, who was termed out and running for Mayor. O’Farrell’s main opponent was the beneficiary of aggressive and well-funded Independent Expenditure efforts. His opponent in his election campaign was a recent resident of the district, having moved there at the urging of others to run to replace Councilmember Garcetti. Four years later O’Farrell’s re-election campaign was again faced with opposition that was well funded by special interest groups.

The mail designed by Robert Kaplan Company was widely credited with giving O’Farrell the extra push to prevail in both elections.

Re-Election of Mitch Farrell for Los Angeles City Council

The Colorado Renewable Energy Requirement Initiative / Yes on Initiative 37

Robert Kaplan Company was retained to raise the funds for The Colorado Renewable Energy Requirement Initiative (Initiative 37). The initiative was the first in the nation that required Colorado utilities to provide a percentage of retail electricity from renewable sources such as solar, wind, geothermal and others. Initiative 37 was approved by voters.

> House Party Handbook*

> Fundraising Handbook*

New Jersey Business & Industry Association

New Jersey Organization For A Better State: The Business Community’s Political Action Committee

Robert Kaplan Company was retained by the New Jersey Business & Industry Association to develop a broad-based PAC fundraising program to members and business owners across the state. We created a series of Finance Committees by industry sector and geography, and set goals and targets. We recruited leadership and developed program that held them accountable to the commitments they made. The PAC raised more money that in any previous effort.

> Fundraising Guide*

*Fundraising and House Party Handbooks are dated but meant as examples of some client work product.